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A freelance career that feels like you.

I help freelancers turn scattered hustle into a business that runs on purpose: steady clients, fair prices, less noise.

Kata Török-Pál, freelance mentor, portrait
  • PMP® certified
  • Toptal member
  • 15 years in digital
About

I'm Kata, a digital professional, AI mentor, and freelance coach. I spent 15 years in digital and built a global freelance career strategically, with a lot of curiosity. Now I share what I've learned with freelancers who want to do the same, just calmer.

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Calm & practical

No hustle, no panic

✦

Introvert-friendly

Clarity over noise

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Senior & hands-on

You work with me

What we work on

One calm system for your whole freelance business.

01 / Pipeline
Laptop showing a growth chart on a calm desk

A steady pipeline

Predictable client flow instead of feast-or-famine.

You'll learn
Positioning Outreach & lead-gen Pitching & proposals A CRM you'll keep up
02 / Pricing
Calculator and notebook on a desk

Prices you can hold

Set by the value you deliver, and defended without flinching.

You'll learn
Pricing & packaging Value-based rates Negotiation Confident no's
03 / AI
Laptop with an AI assistant open

AI that saves hours

Calm, practical workflows, not party tricks.

You'll learn
Working with AI Prompting basics AI in your workflow Choosing the right tools
04 / Brand
Minimal business cards on a desk

A brand that sells for you

A presence that brings the right people to you.

You'll learn
Brand positioning Brand image Content strategy Copywriting Content creation

Real words from people I've worked with.

”

“There's a new AI tool every day and I constantly felt like I was falling behind. I didn't know where to start or what was actually worth my time. Kata helped me cut through the noise, pick the right tools for my actual work, and use them confidently. I finally feel in control instead of overwhelmed.”

Olena Ivanova
Olena Ivanova
Head of Accounting · Fintech Startup
”

“I had expertise but no idea how to communicate it. Kata helped me find the words that finally felt like me, and suddenly, the right clients started noticing. My online presence went from invisible to a genuine lead generator.”

Anna Szabó
Anna Szabó
UX Consultant
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“After 10 years in corporate, I knew my expertise but had no idea how to position myself internationally. Kata helped me find my niche, build confidence in my pricing, and land my first international client within two months. Best investment I've made in my career.”

Marcus Chen
Marcus Chen
Independent Consultant · Freelancer

One session. A clear plan. Then you decide.

Clarity Session

€190 · 90 minutes · 1:1 online

One focused session to see where your freelance business really stands and what to do next.

  • Identify your most valuable skills and opportunitiesso you can see what to build on next
  • Clarify the direction of your freelance careerincluding where to focus, what to prioritise and what may be holding you back
  • Refine your positioning and personal brandso your experience and value come across more clearly
  • Walk away with a practical action planwith focused next steps for visibility, positioning and growth
Book a session →

Want to keep going afterwards? Ongoing support is available as tailormade 1:1 coaching or through the mentor group membership. Your call, after the first session.

Ready to stop guessing and start deciding?

Book a 90-minute Clarity Session. You leave with a plan you can act on right away.

Book a session→